JAYDA Dress
Regular price $300.00
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$75.00 AUD
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“With a new normal approach and not being beaten down by the current climate my client was ready to have the project finished for post-pandemic for all women. Togah Life Boutique project needed to be handled with fragility, with consideration for every decision made and every design intent executed for her investment to the retail industry, especially now.
The design evokes simple naked beauty, welcoming real woman from all walks of life. Understated with a lot of depth carved into the creation, present in the textured walls that surround the store providing a blanket of European culture. Meticulous attention to detail here was paramount to evoke the European subtly. The entry dresses your eyes with linen cascading fabric from floor to ceiling curving a back drop to the immaculately dressed mannequins complimenting the original rounded glass shop front imitating the 50’s dressing room vibes.
When we started I was given an image of Eva’s most pride possession sourced from her travels to Italy. A ceramic face, a figure of a woman bold and strong with mixes of eclectic patterns and colour, shinny and proud. Eva said to me, 'This is me, she is me, she is everything. She is the emotion, the knowledge and serves as a reminder of my power, strength and beauty’. She made it to the store and now sits on the entry display table with pride and encouragement for all woman”.
Editorial credits
Interior Designer: @joannemotee
Magazine: @figsandfeta
Photography: Edmund Bourrilhorn