Social Media Coordinator

 Applications Close 22nd December 2021 at 5:00pm AEST

Position

Part Time Social Media Coordinator

 

Department

E-commerce

Manager Title

Social Media Junior Co Ordinator

Department Head

Brand Manager

 

What is the aim and purpose of this position?

Social Media Coordinator supports the Ecommerce and Brand Team in driving sales growth through our Social Media & Retail channels by assisting in the execution of the Activity Plan and rollout of Social Media Projects.

How do I make things happen?

Social Media Coordination

Outcomes

 

Activities required to achieve outcomes
  • Load digital assets to all Social platforms in line with Activity Plan
  • Merchandise IG with theme
  • Manage technical support requests with development team
  • Review, Test & Assist with social Roadmap
  • Range products on Instagram and external social platforms channels
  • Update blogs, content and other Social related assets
  • Increase all social media conversion rates
  •  Weekly Trade Reporting 
  • Work with design and marketing to coordinate assets and prepare for social push.
  • Work with E Com and Buying teams for direction on merchandising via Social Platforms
  • Work with Customer Service & Ecommerce to manage support tickets and projects
  • Create Photoshoots for Brand
  • Work with Ecommerce to continually test and optimize website for conversions
  • Posting on Socials daily and pointing in re sell objective
  • Increasing Insights

 

Social Media Coordination

Outcomes

 Activities required to achieve outcomes
  • Manage and execute paid advertising across Google, Facebook and Affiliates
  • Maintain a target ROAS across all campaigns
  • Create & Execute a IG plan that aligns to the Activity Plan alongside the digital designer
  • Assist in execution of digital campaigns across all channels
  • Work with Marketing Manager on outreach Incoming Stock (PR & Influencers)
  • Monitor Social Media comments and customer service

 
  • Setting up structure, optimized campaigns within digital marketing platforms.
  • Monitor and optimize socials to regularly drive revenue
  • Use the Activity Plan to ensure all assets are created and ready to be executed
  • Actively monitor social media on a daily basis
  • Work with internal and external creative teams to coordinate assets

     

    This role is the conduit between Brand, Product, Marketing and Ecommerce and helps bring all the relevant information from each department together to ensure consistent and timely execution of campaigns that deliver results.

    Objectives & Measures of Success
    • Driving website traffic in line with targets and budgets from Social Media
    • Forward planning, having campaigns/images ready for approval before execution
    • Images setup and loaded on time across all channels (FB , IG, FB  & Instore)
    • Post campaign review reports compiled weekly/monthly
    • Consistent Follow up & Resolution of Social projects and Technical issues

    What is our Department Values?

     

    Leading the brands into growth by providing a world class digital experience for our customers.

    Who do I work with?

    Positions I directly manage and total number of report (direct and indirect)

    No direct reports

     

    Other internal or external

    Brand Manager, Creative Director, Agencies, Contractors, E Commerce Coordinator

     

     

     

    Qualifications, Experience and Competencies: (What background, knowledge, experience or competencies are required to perform the role at the expected level?)

     

    Essential

    ●               Highly organised and well planned

    ●               Experience with competitive market Social Network

    ●               Experience in working with in retail and product information

    ●               Understanding of Social Media 

     

    Desirable

    ●               Experience in a similar role

    ●               Understanding of all digital marketing channels including web, mobile and social media 

    ●               Experience in updating Social content

    ●               Reels and knowledge around upcoming trends

    ●               Adobe Creative Suite Experience / Graphic Design Experience

    ●               Email Marketing Platform Usage (Klavyio)

    ●               IT or technical knowledge or understanding 

     

    Just some last-minute mentions,
    • We are a tight team culture that values professional development
    • We offer training and access into industry leading ecommerce and marketing experts
    • We heavily believe in holidays and a fun working balance.
    • This is an on-site Position located in Melbourne
    • Must love fashion
    • Eager to learn and grow

      The short listed candidates will be required to attend either a face to face or a video interview (With camera on), and will need to be available to start by Jan 7th 2022

      If this is you please get in touch with us we would love to meet you!